I have never been a fan of SUN network and if there is anything that they did – It was to start a television network at the right time and nothing more.
It was the time when Doordharshan was the only available mass television channel which was drowning in complacency. DD1 and DD2 had managed to earn so much hatred from the people that they were ready to strike anytime.
This is when locally formed groups of people started this Cable T.V connecting a few houses and played 3 movies a day from VHS tapes (VHS was very popular then).
That is roughly the time when Sun T.V started its relay, and only in the evenings - (hence the name 'Thamizh Maalai'). The same year or probably the next, it clearly decimated the DD regime, but then, DD had killed itself with its reputation, didn't it?
Then Sun T.V was ruling the roost showing new movies for each festival, a slew of viewer participating shows. Later when the Mega Serial wave settled in they went for the kill with stellar serials which kept men, women and even kids glued to their TV sets.
But all the while one important thing going on was the "Sun T.V News" which was as biased as western education. The main purpose was to merely read out shamelessly the DMK regime's statements and accusations. The channel was cleverly used to play all the dirty politics the party wanted to do.
Sometime around then, they expanded to start Sun Movies and Sun Music, which bombed real bad. But later it got revived with Sun Music sustaining itself with some better anchors (FM style) and Sun Movies re-established as K.TV. Same time the Sun network expanded over to other southern India states in various names. Also in a move to suck up to the party full time – they had the Sun News channel rolling.
Political influence strongly playing the upper hand and totally biased views, always made me hate the channel, but sadly the alternatives in Tamil channels then were Raj T.V (which was so pathetic) and an unstable J.J TV which was rocked along with the former CM's reputation.
Also there was this G.E.C - later Vijay and Now STAR Vijay.
Ever since STAR network took over Vijay, there was a 100% possibility that this whole dirty SUN business could be broken down.
And it indeed went the same way as expected - STAR networks gave food for thought and brought up some really fresh ideas to the Indian television viewers. With a lot of dubbed English classics, Singing/Dancing Competitions, Stand up Comedy, Sensible and Professional Talk Shows and a totally unbiased approach made it a perfect entertainment package.
NOW, to look at the once popular SUN - it could not handle the competition and they faltered. They could just keep looking in awe at the growing TRP of other channels. Viewership had granulated with a plethora of private channels. The market was not the same anymore and never ever before have they seen such a big competitor.
The next set of steps that they took saw to it that they got even more unpopular and pulled their rankings further below. They “stole” artists and performers from STAR Vijay and simply copied all the shows. J.J TV which later returned as Jaya T.V added up to the list with a few attractive shows (but then this is another biased channel, so forget it)
The shows they copied were such colossal failures, so much so that people clearly understood that they are only capable of stealing shows and spoiling it. SUN TV could never do anything with style, even from the beginning. Anything they did had a cheap look in it and would appear too unnatural and political. Even the Movie/Music ratings that they gave would vary based on SO MANY factors.
The already plagued network, had earned a lot of animosity among a lot of people – people who were ridiculed and humiliated, were just waiting for an opportunity to vent their anger.
The next big blow was the internal split up. The next biggest competition - this time from inside. Enter Kalaignar T.V.
Sun TV was ousted from the “Political” family and left stranded. No ideas, No power and left with just its glory of the past to survive. Now there is the sudden turnover and change of approach. Suddenly a lot of devotional television shows are telecasted, News is against the DMK party (STILL BIASED). People never change!
There are some who even claim that this whole thing is a well scripted drama! I think they should be too rich and too jobless to embark on such missions. (Hang on, actually, they are!)
Unless some great attitude change happens or probably a better bunch of people take over this channel, it is destined to go down, no matter in how many countries it is telecasted.